Canada has a world-class food and agriculture sector dedicated to producing high-quality, safe products while respecting the environment. We are working with retailers and the food sector to make it easier for you to find Canadian food products when shopping. Please look through this site to learn more about the advantages of Canada’s food sector, how to identify Canadian foods in stores, as well as some great recipes and food ideas.

Agriculture and Agri-Food Canada has worked with several Canadian retailers to implement Canadian food promotions in stores, with very positive results. This is a great opportunity for stores to respond to their customers’ desire to easily find and buy Canadian foods when doing their grocery shopping. Learn more about the first three in-store promotions. If you are interested in learning how your store could be involved in a Canadian food promotion, please email us at canadabrand@agr.gc.ca.

Our consumer research and pilot in-store promotions have shown that Canadians have a strong preference to buy Canadian foods when doing their grocery shopping. In order for Canadians to act on this preference, it is critical that products are easily identifiable as Canadian. Learn more on how to identify your products as Canadian. It is also important that we continue to provide consumers with information about the benefits of consuming Canadian food products and the advantages of the Canadian agri-food sector so they continue to choose Canadian food. Learn more about the benefits and how to become a Canada Brand member.